Many restrictions have been removed from advertising Victorian escort services. Advertisements used to ban the words massage and massage therapist ridiculous. This was ridiculous because many male escorts were qualified massage therapists., These restrictions have been removed, including the requirements that the sex workers registration number had to be printed in at least 7point font.
On May 10, a raft of outdated sex work specific advertising criminal laws were repealed in Victoria, in a major win for sex workers’ rights and freedom of expression. The relaxation of advertising laws is the first set of sex industry law changes following the passage of the Sex Work Decriminalisation Act 2022 in February.